COVID-19 has affected not just individuals, but the economy as well. Small businesses are permanently shutting down. Some companies are laying off employees to cut expenses. The service industry is totally injured right now. With everything that’s happening, it’s hard to tell when the economy can recover. As part of the service industry, permanent makeup artists are suffering too. If you are working as a professional permanent makeup artist, don’t worry, there’s still a way to be productive even if you are losing clients today. In this blog, you are going to get ideas on what to do during and after this pandemic.
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Establish your online brand.
For sure, you are thinking about making your idle time productive. Well, you can do that even if you don’t leave home. Amidst this pandemic, you can establish your brand using your smartphone and the internet. What you need right now is an online presence. If you don’t have a Facebook page, Instagram profile or a website yet, start making them now and post pictures and descriptions. Let your page serve as your portfolio so that prospective clients will have something to browse in case they want to book a service after the pandemic. Start raising brand awareness by becoming aware of what the internet can do to you. It will have a beneficial effect even after the pandemic.
2. Maximize the use of social media.
One way you can maximize the use of social media is by doing social media marketing. You are aware that digital advertising is a trend across many industries, including the service and professional sectors. Since more people are on social media, this is a good opportunity for you to market the permanent makeup services you offer. Find good photos and create captions that can entice viewers to check out your services. Utilize free and paid advertisements to reach a bigger network. Connect with different brands and collaborate with other permanent makeup artists to extend your reach.
3. Conduct an online makeup service raffle
Apart from strengthening your online media presence and planning your social media marketing, you have to engage with your viewers, potential clients, and existing clients. One of the most effective ways to engage is to hold an online makeup service raffle. While on quarantine, people interested in hair and makeup services are surely online browsing for future services to avail of. If you hold an event like this, your brand will be known across the internet. You can price your ticket for as low as $5-10 and put your service as the reward. Do a live stream to make the raffle more exciting!
4. Try crowdfunding
A lot of individuals and companies rely on crowdfunding to get assistance. You can try creating an account on platforms like Gofundme. Thousands of people are experiencing losses. Even big companies are cutting off expenses and laying off employees. There’s nothing to worry about asking for help from the community. There are industries, organizations, and groups joining hands to help each other. Regardless of the amount, it is considered a big help, especially those who are in need.
