About

A permanent makeup school in downtown San Diego, founded by Anna Kara.

This is a family business. Alex Kara leads business growth, marketing and finance. Anna and Anastasia lead the training.

  • 44

    certificates and diplomas of Anna and Anastasia

  • 15

    years of Anna in permanent makeup

  • 4.9

    on Google, 82 reviews

  • Live

    model practice with an instructor

  • Lifetime

    support in the course chat

Anna Kara, Founder

Anna Kara

Founder

Founder of the Academy and the studio. 15 years in permanent makeup, author of 5 PMU study guides for students.

Anastasia, Lead instructor and curator

Anastasia

Lead instructor and curator

Runs the free consultation and guides students from enrollment to class.

  1. 2020

    New PMU opens in North Park during COVID. FOX 5, NBC 7 and KUSI cover it.

  2. 2022 to 2024

    A hard stretch, then a rebuild and the move to our current downtown address.

  3. 2025

    The school becomes Anna Kara's Permanent Makeup Academy.

  4. Today

    Small in-person groups, practice on live models under an instructor, a fully insured space with a permit for the premises.

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Our story in questions

What is Anna Kara's Permanent Makeup Academy?

Anna Kara's Permanent Makeup Academy is a gateway to permanent makeup excellence. We offer solutions for launching or advancing a career in the PMU industry, from a Basic Course for beginners to advanced courses for seasoned professionals.

Who teaches at the Academy?

Students receive guidance from Anastasia, the lead instructor and curator, and a team of experienced instructors. Each instructor has been practicing permanent makeup for over 5 years and works with clients daily in our studio, so every lesson is grounded in real, hands-on expertise.

What qualifications does the team have?

Anna Kara and Anastasia together hold 44 certificates and diplomas from world-renowned PMU stars and make sure the instructors keep training continuously. Our students don't need to travel to other countries to access international-level education: everything is available right here in San Diego.

Are there advanced courses?

Yes. For seasoned professionals the Academy offers advanced courses with cutting-edge techniques and innovations. We have hosted PMU masters from Italy, France, China, Russia, Ukraine, Latvia and Korea.

What happens after graduation?

Our mission extends beyond teaching: students keep lifetime support in the course chat, where we answer their questions long after graduation.

Anna Kara, founder of Anna Kara's Permanent Makeup Academy

Experience world-famous techniques, groundbreaking innovations, and product launches from leading PMU brands.

San Diego is becoming the hub of creativity and innovation in the PMU industry, and Anna Kara's Permanent Makeup Academy is at the forefront.

Whether you're starting your journey or refining your craft, Anna Kara's Permanent Makeup Academy provides the expertise and inspiration to take your skills to the next level.

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Anna Kara

Anna Kara

Founder

Originally from Ukraine, Anna Kara is a board certified permanent makeup artist. Anna has a medical degree. She constantly improves her skills at master classes with the best masters of their craft. She has also trained with the leading permanent makeup masters in Europe. In 2014, Anna participated in a 6-month apprenticeship training with the top specialist of permanent makeup in Belgium. In the same year she opened the training practice in Ukraine. In 2015 Anna won the Championship of Ukraine (Europe) in the permanent makeup artist category. She moved to the USA in 2016 with no knowledge of English, and after 8 months of studying English she opened her own business “Permanent MakeUp by AK” and doubled income every next year twice. In 2018 she wrote Fundamentals training of Permanent MakeUp in English and started to train American students.

Meet the team · Certificates

A family business

Anna Kara’s Permanent Makeup Academy is part of a family business of Anna and Alex Kara, built by Anna from the very beginning. Over more than 10 years we have added one direction after another, and in those same years our family grew by two children. Alex Kara is the Business Growth Director.

Our team

Anna Kara, Founder

Anna Kara

Founder

Founder of the Academy and of the studio. 15 years in permanent makeup.

Anastasia, Lead instructor and curator

Anastasia

Lead instructor and curator

Runs the free Academy consultation at a time booked in advance and guides students from enrollment to class.

Meet the whole team

The path we have walked

From a dance studio in North Park to our downtown Academy. Each step has its own story.

  • 2018

    2018, filmed when Anna worked in La Jolla. The steps of a procedure from start to finish.

  • 2019

    2019, filmed when Anna worked in La Jolla. A lip blush procedure with the steps and an example.

  • 2020

    2020, the opening of New PMU in North Park.

  • 2022

    2022, our team after a photo shoot in a neutral space. Old low-resolution video.

Archive videos from our YouTube channel. They were filmed before we moved to the current downtown location.

  1. Designer's 3D render of the school interior: coral walls, arched niches, a dark ceiling and red armchairs

    2019 to 2020

    How we opened a school in the middle of COVID

    A former dance studio in North Park, a renovation that started in February 2020, and an opening under COVID restrictions. FOX 5, NBC 7 and KUSI News covered the story.

    Read the story
  2. The renovated downtown hall with three treatment beds, round backlit mirrors and a gray wood-look floor

    2022 to 2024

    How we nearly lost everything and rebuilt the school

    A hard stretch with no revenue and high rent, then the move to our current downtown address in February 2024, a rebrand and a full renovation.

    Read the story
  3. A group of six women holding course certificates in the downtown studio under copper pendant lamps

    Today

    From survival to growth: how the Academy works today

    Regular groups, practice on live models with an instructor, full insurance, and plans for a larger space.

    Read the story
  4. Three students of the Academy talking to the camera in short video reviews

    Students

    Students tell us what the Academy was really like

    Short videos in which students say why they chose us and how the intensive course felt.

    Read the story

How enrollment works

Free call with our team
AnnaAnnaFounder
AnastasiaAnastasiaLead Instructor

Free consultation

Tell us a little about yourself.

  • We call you online at a time booked in advance. The call is free.
  • We answer your questions.
  • We check that you have everything you need to start.
  • We help you choose the course that fits your level.
Anna and two Academy team members at a table with the course workbook, color wheel and training suppliesAgreement

Deposit and agreement

A $1,000 deposit secures your place in the class.

  • We email you the enrollment agreement. You read and sign it before you pay anything further.
  • We provide the required bloodborne pathogens course for you to complete. It is required to work with live models.
Students practicing together at a class table

Training in three stages

Your class moves from theory to real work.

  • Theory first, then practice on latex.
  • Then work on live models under an instructor's supervision.
  • A WhatsApp group with your class, so you can ask questions and stay in touch.
  • Every class is different. Program, format and what is included are listed on each course page.
An Academy class with their certificates
Graduates holding their certificates
Graduates with their certificates in front of the certificate wall

Graduation

You graduate with your certificate.

  • A festive certificate ceremony with champagne and cake.
  • Congratulations from your instructors and classmates.
  • You stay part of the Academy community, with support after the course.
  • We tell you what you need to start taking clients.

Before you take clients, you will want professional liability insurance. Ask us about it during your consultation.

Life in the Academy

A student practicing on a live model under instructor supervision
A graduating group of the Academy, January 2025
A group of six women holding course certificates in the downtown studio

Certificates · Academy gallery

What our students say

MarbelFound us on Google, read our reviews and spoke with Anna Kara and Anastasia before enrolling.
A studentA permanent makeup artist since 2017 on researching trainers and why the right trainer mattered.
KaylinMakeup artist and hairdresser for over 20 years, after the intensive basic course.
VirginiaPsychiatric technician for about 30 years, after the eyebrow class.

All student videos

Google reviews from our students

4.9
Excellent, based on 82 reviews
Kate Fateeva profile picture

Kate Fateeva

October 23, 2026

I have recently completed my PMU training and had great learning experience under the guidance of Anastasia. She was a great instructor, who was patient, knowledgeable, took time to explain the techniques, and answered a…

Posted on Google

Natalia Montiel profile picture

Natalia Montiel

September 11, 2025

This is the place! If you are looking to start your PMU career, want a welcoming environment, and professional instructors, look no further! Anastasia and Anna are amazing people they were both so kind and are experts i…

Posted on Google

Sara profile picture

Sara

May 29, 2025

Completed my PMU training with Anna Kara Academy ❤️❤️❤️❤️❤️❤️ very grateful for their educational guidance and support 🙂 thank you 🙏

Posted on Google

Ashley profile picture

Ashley

May 29, 2025

This place is incredible! The vibes are so relaxing and the artists so welcoming, patient, kind, fun, and knowledgeable. Taking classes there was educational, real, and motivating. They were teachers, cheerleaders, and f…

Posted on Google

Yia Lao profile picture

Yia Lao

November 11, 2024

I recently took a brow course with Anna and Anastasia, and I couldn't be more impressed with their expertise and passion. Both are incredibly knowledgeable about all things brows, from shaping and mapping to the latest t…

Posted on Google

Jean Helsel profile picture

Jean Helsel

September 25, 2023

My experience at Ana Kara PMU has been stellar from beginning to end. The business offers many services, the classes are very informative and fun. The marketing class on how to start your own business gives enough inform…

Posted on Google

Isabella Aeschlimann profile picture

Isabella Aeschlimann

June 14, 2022

I took the the full basic course and it such a good experience. All the staff was amazing and great to work with. Karina is very professional and knowledgeable with everything on permanent makeup. She was a great teacher…

Posted on Google

Andrea Alvernaz profile picture

Andrea Alvernaz

January 24, 2022

Excellent school, program, teacher's, mentors, and facility. Cannot recommend them enough. The program was comprehensive and educational, staff was knowledgeable and inspirational.

Posted on Google

Nina Goddard profile picture

Nina Goddard

October 20, 2021

I completed the PMU course for permanent brows, eyeliner and lip enhancement. Upon completion, there was also a Business Marketing class...the classes were extremely detailed and informative! The training truly helped wi…

Posted on Google

Sarah Nicola Resor profile picture

Sarah Nicola Resor

September 5, 2021

This is the 3rd Permanent Makeup Course I’ve taken and New PMU is by far the most thorough class. Their attention to detail and education is unmatched. I’m grateful for their time, expertise, and care.

Posted on Google

Elise Leiker profile picture

Elise Leiker

August 23, 2021

I had been interested in taking a PMU course for a while. I researched and looked into sooo many different courses and trainings. Most seemed like either a scam or not up to date enough with their methods of PMU. Anna Ka…

Posted on Google

Olena Kohanovska profile picture

Olena Kohanovska

August 15, 2021

I I have completed a basic course and a marketing course at this school and what can I say: this is the best permanent makeup academy in my experience. I completed 3 courses (I believed in advertising on Instagram and w…

Posted on Google

Samantha Cox profile picture

Samantha Cox

February 22, 2021

I found New PMU searching for a professional permanent makeup school in San Diego. From the first day of class, I could tell that each individual had a passion for their craft and helping others succeed. I learned all ab…

Posted on Google

How payment works

  1. 1

    $1,000 deposit

    Secures your place in a class.

  2. 2

    The rest, 2 weeks before

    Paid two weeks before the course starts.

  3. 3

    Payment plans

    Spread the cost with Affirm, Klarna or PayPal.

Questions about the Academy

How do I enroll?

Request a free consultation. Anastasia, our lead instructor and curator, calls you at a time booked in advance and answers your questions. Then a $1,000 deposit secures your place in a class.

How does payment work?

A $1,000 deposit secures your place, and the rest is paid two weeks before the course starts. Payment plans are available with Affirm, Klarna and PayPal.

How much does a course cost?

Basic courses are $2,470 for each zone (brows, lips or eyes). When you take all three Basic zones, the price for each zone is $2,315. Advanced courses are priced on their course pages.

Can I get my deposit back?

The deposit and the final payment are non-refundable after the date in your enrollment agreement, which you see before you pay. In case of a disaster, the Academy reviews each situation individually.

Who are the courses for?

If you are new to permanent makeup, start with a Basic course. Advanced courses are for artists who are already trained and certified. Not sure where you fit? Tell us about your experience in the consultation.

Do students practice on real models?

Yes. Students practice on live models with an instructor guiding every step. The Academy holds the permit for the premises and is fully insured, including students who practice on models.

Ready to talk?

Request a free consultation with Anastasia, or look through the courses first.

See courses