Press
Who we are
A family-run studio and school in Downtown San Diego
Anna Kara opened her permanent makeup studio in April 2017. The Academy followed in 2020, and today its lead instructor and curator is Anastasia. 348 public reviews and the stories of our students are why local media keep coming back to our story. More about the Academy
Chapter 1: Media
We opened in 2020, and San Diego noticed
The Academy opened just as COVID restrictions arrived. FOX 5, NBC 7 and KUSI News told the story of a small team opening a school at the hardest possible moment.
You deserve only the best
Read the full story: How we opened a permanent makeup school in the middle of COVID
In print and online
ABC 10News San Diego
Make-up academy shifts business model to survive pandemicDisrupt Magazine
Two Entrepreneurs Look to Transform Lives through Permanent MakeupCEO Medium
New PMU: Making Dreams Come True for Your Clients and YouSDVoyager
Meet Anna Kara of Anna Kara's PMU Studio in Downtown San DiegoSDVoyager
Daily Inspiration: Meet Anna Kara
Chapter 2: Interview
SDVoyager: the story behind the brand
San Diego's local interview series SDVoyager sat down with Anna Kara to talk about her studio, her path into permanent makeup and what drives her work.

SDVoyager
Meet Anna Kara of Anna Kara's PMU Studio in Downtown San Diego
Read the interviewSDVoyager
Daily Inspiration: Meet Anna Kara
Read the interview
“Back in 2006, I worked on local TV, I had to look bright and I decided to try a permanent makeup of my lips since then, I was in love with this procedure.”
“In April 2017, having learned English, I opened a business here in San Diego.”
“Beauty was the one thing I knew I could do well, so I started from zero with permanent makeup, one client at a time.”
Chapter 3: Reviews
Reputation by the numbers
348 public reviews from real clients and students on Google and Yelp, for the studio and the Academy.
Studio on Google
4.9
144 reviewsStudio on Yelp
4.7
122 reviewsAcademy on Google
4.9
82 reviews

Kate Fateeva
October 23, 2026
I have recently completed my PMU training and had great learning experience under the guidance of Anastasia. She was a great instructor, who was patient, knowledgeable, took time to explain the techniques, and answered a…
Posted on Google

Natalia Montiel
September 11, 2025
This is the place! If you are looking to start your PMU career, want a welcoming environment, and professional instructors, look no further! Anastasia and Anna are amazing people they were both so kind and are experts i…
Posted on Google

Sara
May 29, 2025
Completed my PMU training with Anna Kara Academy ❤️❤️❤️❤️❤️❤️ very grateful for their educational guidance and support 🙂 thank you 🙏
Posted on Google

Ashley
May 29, 2025
This place is incredible! The vibes are so relaxing and the artists so welcoming, patient, kind, fun, and knowledgeable. Taking classes there was educational, real, and motivating. They were teachers, cheerleaders, and f…
Posted on Google

Yia Lao
November 11, 2024
I recently took a brow course with Anna and Anastasia, and I couldn't be more impressed with their expertise and passion. Both are incredibly knowledgeable about all things brows, from shaping and mapping to the latest t…
Posted on Google

Jean Helsel
September 25, 2023
My experience at Ana Kara PMU has been stellar from beginning to end. The business offers many services, the classes are very informative and fun. The marketing class on how to start your own business gives enough inform…
Posted on Google

Isabella Aeschlimann
June 14, 2022
I took the the full basic course and it such a good experience. All the staff was amazing and great to work with. Karina is very professional and knowledgeable with everything on permanent makeup. She was a great teacher…
Posted on Google

Andrea Alvernaz
January 24, 2022
Excellent school, program, teacher's, mentors, and facility. Cannot recommend them enough. The program was comprehensive and educational, staff was knowledgeable and inspirational.
Posted on Google

Nina Goddard
October 20, 2021
I completed the PMU course for permanent brows, eyeliner and lip enhancement. Upon completion, there was also a Business Marketing class...the classes were extremely detailed and informative! The training truly helped wi…
Posted on Google

Sarah Nicola Resor
September 5, 2021
This is the 3rd Permanent Makeup Course I’ve taken and New PMU is by far the most thorough class. Their attention to detail and education is unmatched. I’m grateful for their time, expertise, and care.
Posted on Google

Elise Leiker
August 23, 2021
I had been interested in taking a PMU course for a while. I researched and looked into sooo many different courses and trainings. Most seemed like either a scam or not up to date enough with their methods of PMU. Anna Ka…
Posted on Google

Olena Kohanovska
August 15, 2021
I I have completed a basic course and a marketing course at this school and what can I say: this is the best permanent makeup academy in my experience. I completed 3 courses (I believed in advertising on Instagram and w…
Posted on Google

Samantha Cox
February 22, 2021
I found New PMU searching for a professional permanent makeup school in San Diego. From the first day of class, I could tell that each individual had a passion for their craft and helping others succeed. I learned all ab…
Posted on Google
Chapter 4: Community
Follow us and meet our students
25K+ followers across our channels. Class days, student stories and behind-the-scenes moments from the studio and the Academy.
- Instagram20K+followersStudio
- Instagram2.8K+followersAcademy
- YouTube200+subscribersStudio + Academy
- Facebook1K+followersStudio
- Facebook350+followersAcademy
- ♪TikTok500+followersStudio + Academy
Chapter 5: Beyond San Diego
Students travel to learn with us
Our name is no longer known only in San Diego. Students come from other states and other countries, plan their trip and book a hotel in advance to learn the techniques we teach.
Our story in our own words
Planning to visit?
Talk to a real person, not a call center
Your free consultation is a call with Anastasia, our lead instructor and curator, at a time booked in advance.
Book a free call with an admissions curator first. We will help you choose a course and plan your trip.






