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$2,470
As low as $125.70/mo* with
Next Basic startNov 30
Dates may shift a little, and we confirm them with you.
Where our students started and what they say after the Basic course, in their own words.
Student
Before
Worked in food and beverage, had no drawing skills.
After
“I have no drawing skills and I found out I can do a straight line”
Virginia
Before
Psychiatric technician for about 30 years.
After
“This is my second career.”
Kaylin
Before
Makeup artist and hairdresser for over 20 years.
After
“the guidance that I had, the supervision that I had, and the support that I got from you guys was bar none”
Jackie
Before
Nervous before the first lip blush on a model.
After
“it wasn't as bad as I thought because you guys helped me a lot”
Mona
Before
First live model on the class day.
After
“Amazing experience. And I had my first model today. And the results were amazing.”
Jill
Before
Studied lips, eyebrows and eyelashes next to a full-time job.
After
“I finished the full courses of the lips, of the eyebrows and eyelashes and I decided to start work here”
What do you think about your basic course?
“It wasn't as scary as I thought it was going to be, especially with all the people that were helping and the different ideas from everyone. It wasn't that scary. I was very scared. I had fun.”
What's your favorite zone to work on from all of the zones that we've done?
“Brows. I was most scared for that, but it wasn't that bad, so I think that's why it's my favorite.”
What would you recommend to future students?
“Probably just take it slow. There's no need to go through everything so fast, because now it's over and I'm sad.”
from $350
a typical starting price for a new brow artist
$500 to $600
an average price of a brow procedure
$1,000+
what top San Diego brow artists charge
Permanent brows are a premium service. Add the procedure to your service menu and your average check goes up, and so does demand, because clients come back for a touch-up 4 to 6 weeks after the first visit.
These are market estimates for San Diego, not a guarantee of income. Your results depend on your practice, your clients and your prices.
Day 1 includes an introduction to permanent makeup, its history, and current trends, along with an in-depth look at facial anatomy and skin structure. Trainees will learn about health and safety protocols, brow design and mapping, and techniques for powder and shading. Color theory and pigment selection are also covered, emphasizing customization for different skin tones.
On Day 2, hands-on practice with live models allows trainees to apply learned techniques under instructor supervision. The training also includes essential aftercare instructions, client management, business practices, and marketing strategies for building a successful career in permanent makeup. Finally, trainees will be guided through the necessary certifications and licensing required to practice professionally.
After completing our Basic permanent makeup courses, you can provide high-quality PMU services in any zone, such as brows, lips, and eyes. (2 techniques per zone, 1 with hands-on models for each zone.)
You start by learning the theory to get all the knowledge you need to become a PMU professional, then you continue practicing on paper, latex, and an actual model to gain practical skills. We guide you through all the steps during your education and provide online support upon finishing the course.
Each zone is 2 full days plus a short third day, and the course ends with a certificate. Three zones are 5 full days plus a short sixth day. You get online materials before the course, 8 hours of theory and 13 hours of practice: on paper, on latex, an instructor demonstration, and a live model under instructor supervision (one model for each zone you choose). You will need a business license, and we explain every step. The starter kit with materials and supplies is included and is picked individually. Business Marketing and Branding online class is a gift when you take all three Basic courses (brows, lips and eyes).
The starter kit and materials are included in our Basic courses, so you do not need to buy anything extra to begin practicing. As an example, at a price of $350 to $700 per client, the cost of a course up to $2,470 corresponds to roughly 4 to 7 clients. How fast you get your first clients depends on your marketing and your pricing, and we cannot guarantee a result.
The powder and ombre brows course is $2,470. When you take all three Basic zones (brows, lips and eyes), the price for each zone is $2,315.
2 full days + a short 3rd day. The course is held in person in San Diego.
Yes. To secure your spot you can pay a $1,000 deposit, and the rest two weeks before the course. Payment plans are available with Affirm, Klarna and PayPal.
The deposit and the final payment are non-refundable after the date stated in your enrollment agreement. You see these terms in the agreement in advance, before you pay. In case of a disaster, each situation is reviewed individually.
Yes, you can ask. Send us a request, tell us your work hours, and we will tell you what is possible.
A student who took the Basic course said: “It wasn't as scary as I thought it was going to be, especially with all the people that were helping and the different ideas from everyone. It wasn't that scary. I was very scared. I had fun.”
A student who took the Basic course said: “Brows. I was most scared for that, but it wasn't that bad, so I think that's why it's my favorite.”
A student who took the Basic course said: “Probably just take it slow. There's no need to go through everything so fast, because now it's over and I'm sad.”
Yes. Graduates get support in a chat with the course materials, where you can ask questions and get answers. There is no time limit.
We encourage you to find your own model. If you need help, we are happy to help. Each course includes an instructor demonstration on a model and your own practice on a live model under instructor supervision.
Travel, accommodation and lunches are not included. We provide drinks and light snacks. Night training is available on request as an add-on, and the price is on request.
The next start date is shown at the top of this page. Dates may shift a little, so send us a request and we will confirm the date and available places.
It depends on the workload of the Academy and our instructors. Send us a request and we will tell you the next available date and places.
Work 8 to 5? Ask us how to study after 5 pm and combine training with your day job.
Our story: how we opened a permanent makeup school in the middle of COVID
*Example: 24 monthly payments at 19.99% APR. Financing through Klarna is subject to credit approval; your rate and term may differ. Ask us about paying with Klarna when you send a request.
AnnaFounder
AnastasiaLead InstructorTell us a little about yourself.
AgreementA $1,000 deposit secures your place in the class.
Your class moves from theory to real work.
You graduate with your certificate.
Before you take clients, you will want professional liability insurance. Ask us about it during your consultation.
4.9out of 5 stars,based on 82 Google reviews
Kate Fateeva
October 23, 2026
I have recently completed my PMU training and had great learning experience under the guidance of Anastasia. She was a great instructor, who was patient, knowledgeable, took time to explain the techniques, and answered a…
Posted on Google
Yia Lao
November 11, 2024
I recently took a brow course with Anna and Anastasia, and I couldn't be more impressed with their expertise and passion. Both are incredibly knowledgeable about all things brows, from shaping and mapping to the latest t…
Posted on Google
Isabella Aeschlimann
June 14, 2022
I took the the full basic course and it such a good experience. All the staff was amazing and great to work with. Karina is very professional and knowledgeable with everything on permanent makeup. She was a great teacher…
Posted on Google
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