Dates may shift a little, and we confirm them with you.
2 full days + a short 3rd day
In person, San Diego
Beginners
Certificate
Who it is for
Complete beginners and artists adding a new zone. You do not need previous experience in eyeliner and lash enhancement.
How it runs
2 full days plus a short third day, in person in San Diego: 8 hours of theory and 13 hours of practice, with a live model for each zone, under an instructor.
What you master
Two techniques for the zone, plus aftercare, working with clients and the basics of marketing.
What you get
A new profession, not just a class.
A certificate and a starter kit.
A full set of skills: facial mapping, color theory, technique, aftercare and working with clients.
Real practice on live models with an instructor beside you.
A skill that is yours for life. This is an investment in yourself.
From beginner to permanent makeup artist
Where our students started and what they say after the Basic course, in their own words.
Student
Before
Worked in food and beverage, had no drawing skills.
After
“I have no drawing skills and I found out I can do a straight line”
Virginia
Before
Psychiatric technician for about 30 years.
After
“This is my second career.”
Kaylin
Before
Makeup artist and hairdresser for over 20 years.
After
“the guidance that I had, the supervision that I had, and the support that I got from you guys was bar none”
Jackie
Before
Nervous before the first lip blush on a model.
After
“it wasn't as bad as I thought because you guys helped me a lot”
Mona
Before
First live model on the class day.
After
“Amazing experience. And I had my first model today. And the results were amazing.”
Jill
Before
Studied lips, eyebrows and eyelashes next to a full-time job.
After
“I finished the full courses of the lips, of the eyebrows and eyelashes and I decided to start work here”
Watch the video reviews
A studentCame from food and beverage, found us on Google and had no drawing skills before the basic class.VirginiaPsychiatric technician for about 30 years, after the eyebrow class.KaylinMakeup artist and hairdresser for over 20 years, after the intensive basic course.JackieFound us on Instagram and did a first lip blush on a model in the basic lips course.MonaAfter the class and the first model.JillFinished the lips, eyebrows and eyelashes program and now works at our studio.
A student after the Basic course, in her own words
What do you think about your basic course?
“It wasn't as scary as I thought it was going to be, especially with all the people that were helping and the different ideas from everyone. It wasn't that scary. I was very scared. I had fun.”
What you learn: eyeliner and lash enhancement course
Day 1: The Foundation of Eyeliner PMU
Introduction to permanent makeup: history, evolution, and industry trends
Understanding eye anatomy, skin structure, and the impact of different skin types on healing
Health & Safety Protocols: sterilization, hygiene, and best practices to ensure client safety
Types of eyeliner techniques: classic, shaded, and winged eyeliner styles
Pre-procedure consultation: mapping, shaping, and designing the perfect eyeliner for different eye shapes
Day 2: Hands-On Mastery & Business Growth
Color theory and pigment selection: choosing the right pigments for different skin tones
Live model practice with one-on-one instructor guidance to perfect your application technique
Aftercare instructions and how to manage client concerns and touch-ups
Business strategies to grow your PMU career: marketing, social media, and client retention
Legal and certification requirements to launch your successful PMU business
You will be certified after all of our courses.
One zone is 2 full days plus a short third day. Three zones are 5 full days plus a short sixth day. The schedule of the graduation day is agreed with each student directly.
Online materials before the course, then 8 hours of theory (permanent makeup, equipment, color theory, cartridges) and 13 hours of practice: on paper, on latex, an instructor demonstration, and a live model under instructor supervision. One model for each zone you choose.
A starter kit is included in every course and is picked individually, even if you already own a machine. As a guideline, the cartridges cover at least 20 clients for one course and 60 or more for three.
You will master two permanent makeup techniques per zone. Business Marketing and Branding online class is a gift when you take all three Basic courses (brows, lips and eyes).
The full price is $2,470 for each zone. All zones sold separately. To secure your spot, you can pay $1,000, and the rest of the amount two weeks prior to the course. When you take all three Basic zones (brows, lips and eyes), the price for each zone is $2,315. We also provide a payment plan with Affirm, Klarna and PayPal.
Questions about the eyeliner and lash enhancement course
What do we teach you?
After completing our Basic permanent makeup courses, you can provide high-quality PMU services in any zone, such as brows, lips, and eyes. (2 techniques per zone, 1 with hands-on models for each zone.)
How do we teach you?
You start by learning the theory to get all the knowledge you need to become a PMU professional, then you continue practicing on paper, latex, and an actual model to gain practical skills. We guide you through all the steps during your education and provide online support upon finishing the course.
What's included?
Each zone is 2 full days plus a short third day, and the course ends with a certificate. Three zones are 5 full days plus a short sixth day. You get online materials before the course, 8 hours of theory and 13 hours of practice: on paper, on latex, an instructor demonstration, and a live model under instructor supervision (one model for each zone you choose). You will need a business license, and we explain every step. The starter kit with materials and supplies is included and is picked individually. Business Marketing and Branding online class is a gift when you take all three Basic courses (brows, lips and eyes).
How many clients does it take to cover the cost of a course?
The starter kit and materials are included in our Basic courses, so you do not need to buy anything extra to begin practicing. As an example, at a price of $350 to $700 per client, the cost of a course up to $2,470 corresponds to roughly 4 to 7 clients. How fast you get your first clients depends on your marketing and your pricing, and we cannot guarantee a result.
How much does the eyeliner and lash enhancement course cost?
The eyeliner and lash enhancement course is $2,470. When you take all three Basic zones (brows, lips and eyes), the price for each zone is $2,315.
How long is the eyeliner and lash enhancement course?
2 full days + a short 3rd day. The course is held in person in San Diego.
Is a payment plan available?
Yes. To secure your spot you can pay a $1,000 deposit, and the rest two weeks before the course. Payment plans are available with Affirm, Klarna and PayPal.
Can I get my deposit back?
The deposit and the final payment are non-refundable after the date stated in your enrollment agreement. You see these terms in the agreement in advance, before you pay. In case of a disaster, each situation is reviewed individually.
Can I study after work?
Yes, you can ask. Send us a request, tell us your work hours, and we will tell you what is possible.
Is the Basic permanent makeup course scary for a beginner?
A student who took the Basic course said: “It wasn't as scary as I thought it was going to be, especially with all the people that were helping and the different ideas from everyone. It wasn't that scary. I was very scared. I had fun.”
What advice do students give to someone starting the Basic course?
A student who took the Basic course said: “Probably just take it slow. There's no need to go through everything so fast, because now it's over and I'm sad.”
Is there support after the course?
Yes. Graduates get support in a chat with the course materials, where you can ask questions and get answers. There is no time limit.
Who finds the model for the practice?
We encourage you to find your own model. If you need help, we are happy to help. Each course includes an instructor demonstration on a model and your own practice on a live model under instructor supervision.
What is not included in the price?
Travel, accommodation and lunches are not included. We provide drinks and light snacks. Night training is available on request as an add-on, and the price is on request.
When is the next class?
The next start date is shown at the top of this page. Dates may shift a little, so send us a request and we will confirm the date and available places.
How often do you run courses?
It depends on the workload of the Academy and our instructors. Send us a request and we will tell you the next available date and places.
Work 8 to 5? Ask us how to study after 5 pm and combine training with your day job.
*Example: 24 monthly payments at 19.99% APR. Financing through Klarna is subject to credit approval; your rate and term may differ. Ask us about paying with Klarna when you send a request.
How enrollment works
Swipe to see every step →
Free call with our team
AnnaFounder
AnastasiaLead Instructor
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Free consultation
Tell us a little about yourself.
We call you online at a time booked in advance. The call is free.
We answer your questions.
We check that you have everything you need to start.
We help you choose the course that fits your level.
Agreement2 / 4
Deposit and agreement
A $1,000 deposit secures your place in the class.
We email you the enrollment agreement. You read and sign it before you pay anything further.
We provide the required bloodborne pathogens course for you to complete. It is required to work with live models.
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Training in three stages
Your class moves from theory to real work.
Theory first, then practice on latex.
Then work on live models under an instructor's supervision.
A WhatsApp group with your class, so you can ask questions and stay in touch.
Every class is different. Program, format and what is included are listed on each course page.
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Graduation
You graduate with your certificate.
A festive certificate ceremony with champagne and cake.
Congratulations from your instructors and classmates.
You stay part of the Academy community, with support after the course.
We tell you what you need to start taking clients.
Before you take clients, you will want professional liability insurance. Ask us about it during your consultation.
Google reviews from our students
4.9★★★★★out of 5 stars,based on 82 Google reviews
Kate Fateeva
October 23, 2026
★★★★★
I have recently completed my PMU training and had great learning experience under the guidance of Anastasia. She was a great instructor, who was patient, knowledgeable, took time to explain the techniques, and answered a…
Posted on Google
Isabella Aeschlimann
June 14, 2022
★★★★★
I took the the full basic course and it such a good experience. All the staff was amazing and great to work with. Karina is very professional and knowledgeable with everything on permanent makeup. She was a great teacher…
Posted on Google
Andrea Alvernaz
January 24, 2022
★★★★★
Excellent school, program, teacher's, mentors, and facility. Cannot recommend them enough. The program was comprehensive and educational, staff was knowledgeable and inspirational.